Postwar social and sexual trends evolution and revolution of sexual mores

Throughout most of the twentieth century, sexual attitudes and behaviors became steadily more permissive in the United States (Gillmore et al., 1999). Several societal trends and innovations in the latter half of the twentieth century were associated with this shift in sexual attitudes and behaviors. The impact of these trends and innovations, which included a steep rise in the number of young Americans going to college, a growing number of women in the labor force, an increase in divorce rates, the invention of the contraceptive pill, and the Women's Liberation Movement, were magnified by the fact that the surge of individuals born after the end of World War II, the baby boomers, began their reproductive years in the 1960s and 1970s. These trends and innovations, and the changes in sexual behavior they encouraged, were in turn associated with new patterns of transmission rates of STI.

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