Given the merits of synergy and value creation described above, at Wageningen University we now aim to institutionalize this approach. In spite of the constraints we face in terms of grant applications (pre-defined goals, milestones, etc.) we try to create an enabling environment that maximizes the chances of innovative discoveries. For instance, the establishment of an innovation platform, through which we invite specialists from completely unrelated disciplines (e.g. the airline and space industry) to drive synergy in the field of medical and veterinary entomology is most rewarding. Similarly, by actively undertaking exercises to unleash creative thinking in our team members, we have embarked on new topics not being researched anywhere else. Below we describe three examples of synergy and value creation that form the basis for ongoing research in our laboratory.
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