The Golden Carrot Program, promoted by the EPA's Office of Air and Radiation, encourages manufacturers to design superefficient refrigerators that use no CFCs for cooling or insulation. Refrigerators and freezers use about 20% of the nation's electricity and vary in efficiency. To stimulate manufacturers to develop more efficient CFC-free units, twenty-three electric utilities have pooled their resources to offer a $30 million incentive (the golden carrot) to the winner of a product design competition in superefficient refrigeration.
The EPA estimates that the Golden Carrot Program is capable of reducing electric power consumption by 3 to 6 billion kWh, saving $240 to 480 million annually in consumer electric bills.
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