In the United States some two billion old tires have been discarded, and their number is growing by about 240 million a year. In the past tires were either piled, landfilled, burned, or ground up and mixed with asphalt for road surfacing. These "solutions" were expensive and often caused environmental problems because of the air pollution resulting from massive tire fires. Some newer rubber recycling processes have tried to overcome these limitations. The new processes do not pollute air or water because nothing is burned and no water is used. The tires are shredded and the polyester fibers removed by air classification. The steel from radial tires is removed magnetically. The remaining rubber powder is mixed with chem ical agents that restore the ability of the "dead" rubber to bond with other rubber and plastic molecules. The vulcanized or "cured" tire rubber loses its ability to bond during the vulcanizing process.

Combining old rubber with "virgin" rubber or plastics results in an economically competitive product. The cost of virgin rubber is about 65 cents a pound and polypropylene costs about 68 cents, while the "reactivated" product is about 30 cents a pound ($600/ton).

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